The Jerrysota student tailgate lot has been a riot both games so far. Tons of students, free live concert, Target has a free foodtruck and other free food, free tee shirts each game and other free apparel (1st game was gopher sunglasses, 2nd game was a somewhat stupid gopher helmet). They have certainly put a lot of work into the student tailgate experience and it seems to be paying off. The free tickets to every freshman for TCU definitely helped as well. Out of the 5,000 free tickets to each freshman Im sure at least 100 bought a season ticket that hadn't planned to before experiencing that first game.