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last week, the Athletic Department took a bold step to address its unwanted supply and retreating demand. It cut prices for basketball and hockey. Season tickets for hoops will now begin at $340. For hockey: $500.
By dropping season ticket prices, it could also drop single-game prices, hopefully winning back fans repelled by pro fees for middling collegiate fare.
But the university always seems to have a gun pointed at its foot. This moment was no different. It couldn't resist running a sleight of hand on its most loyal fans.
While official prices declined, “scholarship seating” fees – the university’s version of a seat license – rose correspondingly, meaning most season ticket holders won't see any savings at all.
Take, for example, a primo season seat for men’s hockey. Last year, it would have cost $700 per ticket, with a $300 mandatory gift. Total: $1,000
Next season that same seat will sell for $500, but with a $500 “scholarship seating” fee. Total: $1,000.
http://www.citypages.com/news/the-m...-tMADxHSkeoRmjNbKQsM7Vtv7axV7iHgQvDBWwppuaexc