All of that is reasonable and well stated IMHO.
The "seat license part" seemed very logical. Wonder if it was discussed and fell apart on "deductibility" issues or not. Matter of fact, as for repeating oneself, it's only the scale and timing I've had trouble with myself, certainly not the need for a substantial increase in revenue. On here, it's the "welfare queens" that irritate. "Spend YOUR Money!" they scream as they tightly hold onto their own.
The "McDonalds" analogy though, may be a little misleading. The University spends a lot of time, effort AND money telling people they are "your Gophers". They induct past Gophers into Halls of Fame or retire their jerseys. They depend on long held traditions, songs, chants, uniform colors etc. to bind people emotionally to the school. All their requests for money include, both literally and figuratively, appeals to the needs of "your school".
If it was just a business/entertainment decision for those people and many others, the Season Ticket base may have fallen into single digits for most of the last 40 years or so.
To then expect those same people to think of increases from 150 to 300% in the same context of a hamburger going up in price?
Yeah, that really doesn't work.