U Piloting "Credit Up" Ticket Program with Men's/Women's Hockey, Could Expand to Other Programs in 2024

[BleedGopher]

per the U:

Minnesota men's and women's hockey announced a new ticket return initiative, Credit Up! for the 2023-24 season.

Credit Up! is available to season ticket holders of both men's and women's hockey teams in the Gopher Ticket Utilization Program. The new program allows fans to return their tickets to the athletics department in exchange for credit that can be applied towards season ticket renewal or converted into a tax-deductible donation to support Gopher Athletics.

Season Ticket Renewal

• Apply the credit towards season ticket renewals for the same sport the following year
• Shortly after the conclusion of the regular season, any accumulated credit that is not donated will be applied to the renewal application for the next season
• Please note, that if fans choose not to renew, this credit will be converted to a charitable donation
• No refund will be issued

Tax-Deductible Donation

• Convert the credit into a tax-deductible donation to further support Gopher Athletics
• Credit amount will be directed toward the applicable sport's enhancement fund
• Season ticket holders will receive Gopher Loyalty Program points for their charitable contribution

Once tickets are returned through the Credit Up! plan, the athletic department will strive to get them into the hands of fans seeking to attend the event. This may include reselling the tickets to other fans, fulfilling donation requests, or partnering with local organizations like Tickets for Kids.

The Credit Up! program will debut during the 2023-24 men's and women's hockey seasons. If successful, it will be expanded to other programs in the subsequent year (2024-25).

'U' Launches Credit Up! Ticket Program - University of Minnesota Athletics

Minnesota men's and women's hockey announced a new ticket return initiative, Credit Up! for the 2023-24 season.

gophersports.com

Go Gophers!!

 

[bleedsmaroonandgold]

For how often I rip on the atheltics department and their approach to fan relations and marketing, this seems like a great idea.

 

[Wet_Blanket_Guy]

For a arena that is only 40% full, people already can't give the tickets away...at least this gets people credit for potentially non-renewing their season tickets. It's better than not being able to sell it themselves