STrib: Jeremiah Carter, Kiara Buford steer Gophers through NIL storm

BleedGopher

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Per Marcus:

Business hours were winding down on a Friday last month when Gophers administrator Jeremiah Carter broke into mad-scramble mode.

Carter's the point person at the U on everything and anything involving the name, image, and likeness (NIL) movement — a highly competitive facet of modern college sports, with athletes now paid based on their brand and schools battling for position.

Carter wasn't the only one scrambling on Feb. 23 after a federal judge ruled the NCAA could no longer stop NIL entities called collectives from offering money to recruits. That was a key development for Minnesota, rival schools such as Wisconsin and Iowa, and almost any member of Division I athletics.

"Working with NIL, you're never off the clock," said Carter, the Gophers senior associate athletic director for NIL/Policy and Risk Management.


Go Gophers!!
 

Can't even imagine what it is like for all parties trying to navigate this ever changing NIL landscape. So much grey area and so many things changing all the time based on lawsuits and other outside factors.
 




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