The key in this video -- and to offense against any zone defense -- is attacking the seams in the zone. You must make multiple defenders commit to play the ball, not just stand and let them play straight up. IW attacks the seam, draws the defense to him, and is able to dish to the open teammate -- in this case Murphy. But also he has Gabe and Amir open on the wings because he has drawn the defenders. Now if we had shooters capable of knocking down 3s, that's great. Otherwise, they can step in on the wings for a 15-18 ft jumper (depends on your personnel). In many cases you can flash a guy from baseline to the open middle to get a pass from the opposite wing, producing a mid lane jumper. Create openings by passing the ball against a zone, not dribbling.