BleedGopher
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per Chip:
Their biggest challenge remains winning back football fans that dropped season tickets in protest of scholarship seating increases, a money grab that is common practice in college sports.
Teague sought to capitalize on Jerry Kill’s popularity and euphoria of a rare New Year’s Day bowl game. But he misread the situation by not recognizing that Gophers fans have suffered for decades and needed more than just one successful season to accept substantial price increases. Instead, many revolted and haven’t come back as season-ticket holders.
Coyle froze the third price hike last fall hoping to stop the exodus. The damage already was done, though.
Planning is underway internally to lower some football single-game ticket prices for nonconference games and possibly lower-profile Big Ten games. Exact prices aren’t known, but it’s not unreasonable to suggest a family of four should be able to get into a non-marquee game for $100 in the upper deck.
If the Gophers win big under P.J. Fleck and achieve sustained success, financial expectations will and should change. But for now, the Gophers need to entice fans to show up, not push them away.
Coyle commissioned a football survey during the season. The top three reasons fans listed for why they might not renew their tickets were: 1. Price exceeds value and benefits; 2. Affordability of tickets/overall cost of attending; 3. The team is not headed in right direction.
“It was consistent with what I had been hearing and what I had been seeing,” Coyle said.
http://www.startribune.com/gophers-ask-for-fan-input-to-regain-their-trust/420963563/
Go Gophers!!
Their biggest challenge remains winning back football fans that dropped season tickets in protest of scholarship seating increases, a money grab that is common practice in college sports.
Teague sought to capitalize on Jerry Kill’s popularity and euphoria of a rare New Year’s Day bowl game. But he misread the situation by not recognizing that Gophers fans have suffered for decades and needed more than just one successful season to accept substantial price increases. Instead, many revolted and haven’t come back as season-ticket holders.
Coyle froze the third price hike last fall hoping to stop the exodus. The damage already was done, though.
Planning is underway internally to lower some football single-game ticket prices for nonconference games and possibly lower-profile Big Ten games. Exact prices aren’t known, but it’s not unreasonable to suggest a family of four should be able to get into a non-marquee game for $100 in the upper deck.
If the Gophers win big under P.J. Fleck and achieve sustained success, financial expectations will and should change. But for now, the Gophers need to entice fans to show up, not push them away.
Coyle commissioned a football survey during the season. The top three reasons fans listed for why they might not renew their tickets were: 1. Price exceeds value and benefits; 2. Affordability of tickets/overall cost of attending; 3. The team is not headed in right direction.
“It was consistent with what I had been hearing and what I had been seeing,” Coyle said.
http://www.startribune.com/gophers-ask-for-fan-input-to-regain-their-trust/420963563/
Go Gophers!!