AP: NCAA men’s, women’s tournaments see double-digit TV gains

[BleedGopher]

per the AP:

The NCAA men’s and women’s basketball tournaments are seeing double-digit viewer increases over last year.

The men’s tournament is up 12% over last year. The tournament is also off to its best start in five years, averaging 9.12 million viewers through the second round on TBS, CBS, TNT & truTV.

The NCAA’s March Madness Live platform has delivered its second-best performance ever in live unique viewers and live hours streamed.

The women’s tournament on ESPN, ESPN2, ABC, ESPNU and ESPNews is up 15% overall through the first two rounds. The second round averaged 474,000 viewers, a 25% jump from last year.

The game Monday night between Central Florida and Connecticut on ESPN averaged 1.13 million, making it the most-viewed, early-round women’s game since 2009. Sunday’s Creighton-Iowa contest on ABC averaged 993,000.

ESPN said nearly 26 million hours have been viewed on their platforms.

NCAA men's, women's tournaments see double-digit TV gains

INDIANAPOLIS (AP) — The NCAA men's and women's basketball tournaments are seeing double-digit viewer increases over last year.

apnews.com

Go Gophers!!

 

[TruthSeeker]

Those numbers beat for the women are on par with the NHL, right?

 

[Lion King]

per the AP:

The NCAA men’s and women’s basketball tournaments are seeing double-digit viewer increases over last year.

The men’s tournament is up 12% over last year. The tournament is also off to its best start in five years, averaging 9.12 million viewers through the second round on TBS, CBS, TNT & truTV.

The NCAA’s March Madness Live platform has delivered its second-best performance ever in live unique viewers and live hours streamed.

The women’s tournament on ESPN, ESPN2, ABC, ESPNU and ESPNews is up 15% overall through the first two rounds. The second round averaged 474,000 viewers, a 25% jump from last year.

The game Monday night between Central Florida and Connecticut on ESPN averaged 1.13 million, making it the most-viewed, early-round women’s game since 2009. Sunday’s Creighton-Iowa contest on ABC averaged 993,000.

ESPN said nearly 26 million hours have been viewed on their platforms.

NCAA men's, women's tournaments see double-digit TV gains

INDIANAPOLIS (AP) — The NCAA men's and women's basketball tournaments are seeing double-digit viewer increases over last year.

apnews.com

Go Gophers!!

And Joe is a good president !!

 

[MaxyJR1]

Those numbers beat for the women are on par with the NHL, right?

I also think that ESPNU had commercial breaks during NCAA Hockey yesterday where there were no commersials. Just a (Commerical break screen).

 

[Ope3]

I think a substantial reason for the gain was returning to 1st Round Thur-Fri & 2nd Round Sat-Sun. Last year it was Fri-Sat & Sun-Mon respectively.

 

[howeda7]

I also think that ESPNU had commercial breaks during NCAA Hockey yesterday where there were no commersials. Just a (Commerical break screen).

Yikes. Wonder if that was an error. They could at least put up as seen on TV ads for unbreakable flashlights etc. Those are usually a pay per response rate.

 

[forever a gopher]

Yikes. Wonder if that was an error. They could at least put up as seen on TV ads for unbreakable flashlights etc. Those are usually a pay per response rate.

Only pay an additional fee, and you get a second! What’s better than one unbreakable flashlight? Two of them!