MplsGopher
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I mentioned this in another thread. I've asked 3 friends to go to the Penn State game. They all make plenty of money. They all said the $70 ticket price (lowest priced ticket if you include fees) was too much. One even said "too much for a college game". If we want to start selling out on a regular basis we need to entice some of the more fringe fans to buy tickets to the game by making the price correlate more to the perceived value to the customer. I think it's pretty well established that we have about 40,000 hard core fans that will come no matter what the price is. It's that last 10,000 of more casual fans that we need to get back. I used to have season tickets in section 208. Those tickets are $120 for the PSU game. If you have a family of 4 by the time you factor in fees, parking, and concessions, you are getting close to the $600 mark. That's a pretty big investment.
Not at all wrong ..... *if* your priority is filling the stadium, and not revenue. But that’s not the priority of the AD.
As has been shown on here, discussed numerous times before, the total revenue drops very fast as soon as you start dropping costs. They’d rather have a 3/4 full stadium at full price than a full stadium at a discount.