Quite honestly, I think a message of unity is good. However, If you want to teach people to hate, then by all means pursue campaigns like this that teach that Racism is everywhere, around every corner, and that we should be wary of anyone that's not like us. That whole mentality is just wrong. Using the word Racism as a hammer is just wrong and backward.The resident Bison fan is definitely one of the posters who I knew would take issue with something like this. Go figure.
Each of us going out in our communities to meet people of all races who are not like us and building relationships is what's needed.