Agree. I think tons of kids change their minds as they grow and travel. I know of kids that grew up Gopher fans until they were 13-14. They started out going to games with parents and friends and as they grew to watch other games, follow other teams and meet other players from other places. Never said every kid. Kids and families have asked me who i thought were better coaches when given the choice and the easy response has always been you probably know the answer. If pressed, i will tell them. I was asked that exact question this July by the player, a 2020 kid and his father. These kids are pretty savvy about brand, culture, program identity, winning level. I personally would not send a kid to IZZO or K but it is not up too me. There is a certain status symbol that some coaches and programs have with kids. There is another way you can beat them, you rarely go after the same players and target the guys that really fit what you do, make use of the redshirt, play defense, take quality shots, do not turn it over.You make it sound like all of these players dreamed to play at a particular school/coach for their whole life. I doubt that is always the case, players are constantly influenced by outside sources. Especially when you see kids talk about the U when they are young and then change after a couple of years at a particular AAU programs. Why would any kids every ask you for any advice if they already have a dream school? Sure, there are a few kids that grow up dreaming about a particular school, but don't go using that as justification for every kid. And there are many influencers that have reasons or biases to steer kids to specific schools.