Wayzata startup partners with P.J. Fleck's Row The Boat

[BleedGopher]

per Caitlin:

A startup that sells water-resistant furniture covers has partnered with Heather and P.J. Fleck’s nonprofit Row The Boat.

Recently launched Wayzata-based LiLLE Cover Co. has created a co-branded product with Row The Boat to coincide with the Minnesota Gophers spring football kickoff April 22. The collaboration comes after Minneapolis-based e-commerce company Artisan Venture Lab (AVL) announced it had invested in LiLLE, whose product can also be used as a "stadium blanket," LiLLE CEO and founder Hilary Le Bon said in an interview.

https://www.bizjournals.com/twincities/inno/stories/news/2023/04/11/wayzata-startup-pj-fleck-row-the-boat.html

Go Gophers!!

 

[BTChamp]

Maroon and gold would be a great option. Of coure anthracite would sell out.

 

[cheeseheadgophfan]

NIL opportunities for football players???

 

[A_Slab_of_Bacon]

Oh hey I should

Row the Boat Embroidered Water Resistant Indoor/Outdoor Throw

P.J. Fleck, his wife Heather, and the Row the Boat foundation encourage individuals and teams to embrace challenges—rowing together to navigate life’s storms and achieve goals. LiLLE Cover Company is proud to offer a Row the Boat-branded water resistant throw—an indoor/outdoor blanket made to...

lille.cc

$225


Maybe not for me.