BleedGopher
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per Blount:
The inquiries have happened regularly for the past year and a half or so, long enough to establish a pattern. Every couple of months, a craft brewery has called the University of Minnesota, looking to team up with the school in a sponsorship or licensing deal.
Every time, the answer has been the same. "We'd say, 'I'm sorry,' " said Matt Kramer, the U's vice president of university relations. "We can't do that."
That may soon change. At a Friday meeting, the governance and policy committee of the U's Board of Regents will discuss a proposal to allow licensing and sponsorships by alcoholic beverage companies, as well as production of alcoholic beverages by the university. That could open the door to beer ads at TCF Bank Stadium, university-branded microbrews and campus cultural events sponsored by wineries, perhaps as soon as next fall.
Current Board of Regents policy forbids alcohol sponsorships and promotions in campus venues and publications. It also prohibits the use of U trademarks in alcohol marketing. In recent years, schools around the country — including 11 of 14 Big Ten members — have dropped similar bans, opening a new stream of revenue that goes primarily toward athletics.
www.startribune.com
Go Gophers!!
The inquiries have happened regularly for the past year and a half or so, long enough to establish a pattern. Every couple of months, a craft brewery has called the University of Minnesota, looking to team up with the school in a sponsorship or licensing deal.
Every time, the answer has been the same. "We'd say, 'I'm sorry,' " said Matt Kramer, the U's vice president of university relations. "We can't do that."
That may soon change. At a Friday meeting, the governance and policy committee of the U's Board of Regents will discuss a proposal to allow licensing and sponsorships by alcoholic beverage companies, as well as production of alcoholic beverages by the university. That could open the door to beer ads at TCF Bank Stadium, university-branded microbrews and campus cultural events sponsored by wineries, perhaps as soon as next fall.
Current Board of Regents policy forbids alcohol sponsorships and promotions in campus venues and publications. It also prohibits the use of U trademarks in alcohol marketing. In recent years, schools around the country — including 11 of 14 Big Ten members — have dropped similar bans, opening a new stream of revenue that goes primarily toward athletics.
Beer ads at Gophers games? Regents considering alcohol sponsorships
Eleven of 14 Big Ten schools permit alcohol marketing partnerships. The U currently does not, but that could soon change.
www.startribune.com
Go Gophers!!
