Shama: Patrick Klinger on the changing future landscape of attending live sporting events

BleedGopher

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per Shama:

Patrick Klinger is the former vice president of marketing for the Twins and still lives in the Twin Cities where he is president of Agile Marketing Partners. During his many years with the Twins, Klinger was known for his innovative promotions, events and marketing that enhanced the fan experience at the Metrodome and Target Field.

Klinger is an optimist, but also a realist who understands the sports and entertainment public. He believes when American sports resume there will be a great appreciation for the impact they have on our lives. He shared several other thoughts about what could lie ahead in the American sports environment in an email yesterday. The email was edited for publication below:

“I believe there will be a contingent of fans reluctant to go back into arenas, ballparks and stadiums (where strangers sit shoulder to shoulder) until there’s a vaccine for COVID-19, or an assurance that the crisis has completely passed. We’ve learned that ‘social distancing’ is the key to containing the spread of viruses. Sports attendance is unlikely to snap right back. However, I do believe it WILL come back in full force in time.

“I’m sure teams, leagues and venues are considering how to ensure fans are safe and comfortable when they return. Will a fan still be able (or want) to get a hot dog passed from a vendor through the hands of six strangers before it lands with the customer? Will concession stands still be manned by volunteers or part-timers with no professional experience with food service? If so, will they be required to wear masks?

“Will venues be completely wiped down with anti-bacterial solution following every game, a special challenge for MLB with its long homestands? Will additional hand washing stations and/or hand sanitizer be placed throughout the venues? There is also the need to keep high-priced players safe in the close confines of locker rooms and dugouts where sweat and spit is ubiquitous.

“We’ll likely think twice before high-fiving the person next to us after a home run, touchdown or game winning basket or goal. Just another way sports may look and feel different when the games begin again.”


Go Gophers!!
 

per the Washington Post:

In China, as coronavirus cases started to drop and everyday life appeared to stabilize, the Chinese Basketball Association targeted an April 15 return. Government restrictions pushed the date back to early May. This week, as cases started to rise again, the league announced an indefinite pause.

Nippon Professional Baseball, Japan’s top league, could serve as a cautionary tale for Major League Baseball. With the number of new cases on the way down, NPB officials began preparing for a delayed start to the 2020 season, pushing its scheduled Opening Day from March 20 to April 24. Teams began playing exhibition games in empty stadiums.

However, on March 26, three Hanshin Tigers, including star pitcher Shintaro Fujinami, tested positive for the coronavirus, according to the Associated Press. The team responded by canceling its scheduled exhibition games, ordering players and staff to self-quarantine for 14 days and disinfecting its home stadium.
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NPB still planned to open the regular season April 24, but as Japan’s coronavirus outbreak worsened, that became untenable. On Friday, league officials announced an indefinite extension to its delayed start.

U.S. experts said opening stadiums in this country would be among the last stages of lifting pandemic-related restrictions. The first step would be letting people go back to work, with social distancing still in place. Travel restrictions would thaw. Only after those changes could authorities consider allowing stadiums to open.


Go Gophers!!
 

per the Wall Street Journal:

Amy Huchthausen, commissioner of America East Conference, said that she’s already noted small shifts in her own life that foreshadow larger ones in society. She notices the nearest person on the sidewalk when she’s outside now. That sense of heightened attention figures to be common in crowded stadiums.

“I think we’re naive to think that’s not going to persist in a long-term way even when we’re past the virus and past the pandemic,” she said. “I have a hard time believing that once an order is lifted, people are just going to flock to go back to a 50,000-seat or 100,000-seat stadium like they did before.”

That would render plans for near-term comebacks as useless as a face mask made of tissue paper. The basketball and soccer leagues in China, where the virus appeared to be dissipating under strict controls, hoped to return to action this month in empty venues. They quickly abandoned those hopes. South Korea canceled the rest of its basketball season. Japan has postponed baseball’s opening day—twice.

Players and coaches are reluctant to rush back anyway. Not only do they balk at the prospect of playing in empty stadiums, but they also understand that the globetrotting nature of their jobs is a recipe for constant exposure.


Go Gophers!!
 




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