AP: NCAA men’s, women’s tournaments see double-digit TV gains

[BleedGopher]

per the AP:

The NCAA men’s and women’s basketball tournaments are seeing double-digit viewer increases over last year.

The men’s tournament is up 12% over last year. The tournament is also off to its best start in five years, averaging 9.12 million viewers through the second round on TBS, CBS, TNT & truTV.

The NCAA’s March Madness Live platform has delivered its second-best performance ever in live unique viewers and live hours streamed.

The women’s tournament on ESPN, ESPN2, ABC, ESPNU and ESPNews is up 15% overall through the first two rounds. The second round averaged 474,000 viewers, a 25% jump from last year.

The game Monday night between Central Florida and Connecticut on ESPN averaged 1.13 million, making it the most-viewed, early-round women’s game since 2009. Sunday’s Creighton-Iowa contest on ABC averaged 993,000.

ESPN said nearly 26 million hours have been viewed on their platforms.

NCAA men's, women's tournaments see double-digit TV gains

INDIANAPOLIS (AP) — The NCAA men's and women's basketball tournaments are seeing double-digit viewer increases over last year.

apnews.com

Go Gophers!!

 

[thatjanelpick]

It's great this year! It has been wonderful to be able to watch entire games, with all of them televised in full, instead of that whip-around coverage that usually treated us to 20 minutes of UConn outscoring someone by 40 in the first half when much more interesting games were happening elsewhere.

 

[Ignatius L Hoops]

It's great this year! It has been wonderful to be able to watch entire games, with all of them televised in full, instead of that whip-around coverage that usually treated us to 20 minutes of UConn outscoring someone by 40 in the first half when much more interesting games were happening elsewhere.

RIP the late, unlamented, whip-around

 

[thatjanelpick]

RIP the late, unlamented, whip-around

More like: Damn you to hell, whip-around!

 

[Katogopher]

What a great year to drop the wrap around coverage, the tournament has been fun to watch. Never liked being forced fed to watch UCONN if I wanted to watch some WBB coverage.

 

[rowdaboat]

South Carolina vs UConn if that happens in finals should easily set most viewed final then