Once again, I find myself in agreement with DPD68. $40 or $50 or the year, not even close to reality.
no no no
The amount I paid last year was a lot more than previous years (on the street), and a lot of times I just went to the box office and paid retail during the Big Ten season. ($80 once, 40 plus other times)
It is possible that there were fewer tickets flowing to the street in recent years, as there are many less season ticket holders(declining total#) dumping tickets, so the U of M was old holding more tickets and selling them to Iowa or other die hard fans or those like me that could not find them on the street.
Regardless, this new program is good for me and good for any Gopher fan to sign up righ now for $49.96.