BleedGopher
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The Twins put out a promotion this week in which they offered $5 tickets (no add on fees) to any home game the rest of the month of May. The weather has been sub-par at best for their home schedule so far this season and advance ticket sales the rest of the month were looking bleak, despite the Twins fantastic start to the season. The flash sale lasted 48 hours and the Twins sold 32,000 additional seats for the remaining May home games. I didn't see any push back from existing ticket holders like we often see with Gopher fans, rather general excitement that more butts will be in seats and a lot of praise for the Twins for the unique promotion and very low price point.
While the additional $160,000 revenue from the ticket sales is not much, the additional money spent on concessions and engaging 32,000 more fans in a short period of time could have a big impact. I realize it's a lot easier to do this for a sport that has so many home games compared to the 6-7 the Gophers have a year, it does show that offering tickets at a very low price point can have a dramatic impact. There's definitely a risk of diluting the value of the ticket which has to be taken into consideration, but there is a balance here...especially as it relates to games that attendance is trending low.
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Go Gophers!!
While the additional $160,000 revenue from the ticket sales is not much, the additional money spent on concessions and engaging 32,000 more fans in a short period of time could have a big impact. I realize it's a lot easier to do this for a sport that has so many home games compared to the 6-7 the Gophers have a year, it does show that offering tickets at a very low price point can have a dramatic impact. There's definitely a risk of diluting the value of the ticket which has to be taken into consideration, but there is a balance here...especially as it relates to games that attendance is trending low.
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Go Gophers!!