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  1. #1

    Default What can the U learn form the Twins "flash ticket sale"?

    The Twins put out a promotion this week in which they offered $5 tickets (no add on fees) to any home game the rest of the month of May. The weather has been sub-par at best for their home schedule so far this season and advance ticket sales the rest of the month were looking bleak, despite the Twins fantastic start to the season. The flash sale lasted 48 hours and the Twins sold 32,000 additional seats for the remaining May home games. I didn't see any push back from existing ticket holders like we often see with Gopher fans, rather general excitement that more butts will be in seats and a lot of praise for the Twins for the unique promotion and very low price point.

    While the additional $160,000 revenue from the ticket sales is not much, the additional money spent on concessions and engaging 32,000 more fans in a short period of time could have a big impact. I realize it's a lot easier to do this for a sport that has so many home games compared to the 6-7 the Gophers have a year, it does show that offering tickets at a very low price point can have a dramatic impact. There's definitely a risk of diluting the value of the ticket which has to be taken into consideration, but there is a balance here...especially as it relates to games that attendance is trending low.




    Go Gophers!!


  2. #2
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    Default

    It's almost like the Twins ticket folks understand basic economic principles...

  3. #3

    Default

    Butts in the seats are better than empty seats

  4. #4
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    Please disregard this. I've been told the only solution is winning.

  5. #5
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    Quote Originally Posted by Word View Post
    Please disregard this. I've been told the only solution is winning.
    Do you think this flash sale would have been nearly as successful if the Twins were under .500 right now? Having the best record in baseball played a big factor IMO.

  6. #6
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    Quote Originally Posted by GophersInIowa View Post
    Do you think this flash sale would have been nearly as successful if the Twins were under .500 right now? Having the best record in baseball played a big factor IMO.
    Do you think the flash sale helped sell 32,000 tickets? Or was that just coincidence?

  7. #7

    Default

    I bought 2

    Was going to buy 3 more but the group took long to decide and they were sold out by time they agreed to go

  8. #8

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    Quote Originally Posted by Word View Post
    Please disregard this. I've been told the only solution is winning.
    cough.... cough... The twins are winning right now.... cough... cough..
    Who hates iowa?

  9. #9

    Default

    I think the flash sale thing is a good idea.

    I think the folks who think you just lower the baseline prices across the board are crazy, but sales like this the week of or such are a good idea.


    Beyond that though I don't expect that this would have a long term impact.

  10. #10
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    Quote Originally Posted by bottlebass View Post
    cough.... cough... The twins are winning right now.... cough... cough..
    Again...would they have sold those 32,000 tickets in 2 days without the flash sale? That's my point.

  11. #11

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    Quote Originally Posted by Word View Post
    Again...would they have sold those 32,000 tickets in 2 days without the flash sale? That's my point.
    Would they have sold many if they sucked?

    Twins have been hovering around the best record in baseball...

  12. #12
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    This was an awesome move by the Twins, and calls to mind the early 90s, when regular entertainment for broke college kids was to pool our money and buy $3 upper deck, outfield tickets for everybody, share a few jumbo-sized pops, and meet some hot blonde baseball fan girls. It was affordable fun for the non-Edina crowd.

    But the U is not paying attention. They don't read the newspaper, they don't watch the news, and they do monitor fan chatter, but only they'll know what what to do the opposite of.

    It seems very unlikely that the U powers-that-be will make a similar move.

  13. #13
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    Quote Originally Posted by A_Slab_of_Bacon View Post
    Would they have sold many if they sucked?

    Twins have been hovering around the best record in baseball...
    I guess you're right, the Twins shouldn't have had the flash sale...it's not like it sold tickets or got them publicity...

  14. #14
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    Quote Originally Posted by Word View Post
    Do you think the flash sale helped sell 32,000 tickets? Or was that just coincidence?
    Of course it did. My point is without the winning part most promotions won't do that well. The Gophers have done promotions in the past that didn't have the same results probably because the team wasn't doing nearly as well. Wasn't there the Red Barron promotion last year where you could get free tickets?

  15. #15

    Default

    The U needs to lower ticket prices or the forces of the market will create their own “flash sale”

    I’ve gone to 6 Cubs games this year now at Wrigley paying $8-14 with fees included for each game in the secondary market. This is for supposedly the most expensive park in baseball and a winning team.

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