Sid Hartman: Rebranding ‘the Barn’?

BleedGopher

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Rebranding ‘the Barn’?

Now that the Gophers are in their second year of calling their men’s hockey rink 3M Arena at Mariucci, University of Minnesota President Eric Kaler was asked if he would ever consider branding Williams Arena to generate revenue for the athletic department.

“We don’t have anything in the bucket right now in terms of pending naming opportunities for Williams, but that is something that is on our list,” Kaler said. “As we did with Mariucci, getting some corporate sponsorships that honors the traditional name of the facility is a win-win for us. We are open to those conversations.”

The deal with 3M brought the Gophers a 14-year, $11.2 million sponsorship deal, and you have to imagine that a name change for Williams Arena would bring in more money than Mariucci simply because of the building’s larger national profile.

The Gophers’ 25-year, $35 million deal with TCF Bank for the football stadium remains the sixth-largest collegiate naming rights deal in the nation. No. 1 is Southern California’s 16-year, $69 million deal for what next year officially will be known as United Airlines Memorial Coliseum.

http://www.startribune.com/nfl-s-ne...a-concern-to-vikings-rick-spielman/492778571/

Go Gophers!!
 




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