BleedGopher
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per BusinessWire:
CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today announced a new partnership with the Minnesota Golden Gophers. As part of the multi-year sponsorship agreement through Learfield Sports' Gopher Sports Properties, CarMax is now the official used car retailer of the team. CarMax will receive extensive branding within TCF Bank Stadium and the surrounding footprint, as well as media, digital and social elements throughout the football and basketball seasons.
"The Minnesota Golden Gophers are an integral part of the community, and we are looking forward to a great partnership as we look to expand our overall presence in the Minneapolis and St. Paul area,” said chief marketing officer, Jim Lyski. "Our focus will be to use this partnership to better serve our customers and fans of the Golden Gophers.”
“We are pleased to welcome CarMax as the official used car retailer of Golden Gopher Athletics,” said Beth Goetz, director of athletic. “This partnership offers us another vehicle through which to serve local Minnesota communities as well as fun promotional opportunities for our fans through a new consumer promotion, The Bright Side of Game Day."
http://www.businesswire.com/news/ho...-Year-Team-Deal-Minnesota-Golden#.VgAWD5eDNCE
Go Gophers!!
CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today announced a new partnership with the Minnesota Golden Gophers. As part of the multi-year sponsorship agreement through Learfield Sports' Gopher Sports Properties, CarMax is now the official used car retailer of the team. CarMax will receive extensive branding within TCF Bank Stadium and the surrounding footprint, as well as media, digital and social elements throughout the football and basketball seasons.
"The Minnesota Golden Gophers are an integral part of the community, and we are looking forward to a great partnership as we look to expand our overall presence in the Minneapolis and St. Paul area,” said chief marketing officer, Jim Lyski. "Our focus will be to use this partnership to better serve our customers and fans of the Golden Gophers.”
“We are pleased to welcome CarMax as the official used car retailer of Golden Gopher Athletics,” said Beth Goetz, director of athletic. “This partnership offers us another vehicle through which to serve local Minnesota communities as well as fun promotional opportunities for our fans through a new consumer promotion, The Bright Side of Game Day."
http://www.businesswire.com/news/ho...-Year-Team-Deal-Minnesota-Golden#.VgAWD5eDNCE
Go Gophers!!
