MrC: In my opinion, it is unethical because I don't believe that anyone should be "required" to make a charitable contribution. Charitable giving should be based solely on whether or not an organization or cause inspires a donor to support them. It is my job as a fundraiser to inspire individuals to support my organization. If they chose not to give, I respect that choice and move on. If a donor gives less than I thought they would, I don't send them a thank you note and request they give up to their capacity, I turn the focus on myself and ask what was wrong with my approach if it didn't inspire them to give at the highest level they could. Giving is about free will. It is voluntary. I would have responded much better to this whole program had they been honest and shared that they would be instituting a PSL Policy in the years ahead. Then, once I renew my tickets and pay the PSL, send me a fundraising appeal seeking my support for Student Athlete Scholarships. If I were moved enough by the appeal and felt that my additional support would help, I would make a gift. If not, I would chose not to give. At the end of the day, it just doesn't sit right with me when an organization tells me that I am "required" to make a charitable contribution. Let me make that choice.
