Gophers’ executive associate athletics director David Benedict told Sports Headliners the University of Minnesota will designate a parking lot just for students as an incentive to increase ticket sales for football games this season.
Last week athletic department officials met with 55 student leaders representing various groups to talk about the idea. Benedict also said the student season ticket sale will begin next month. Student season ticket totals have been declining in recent years despite the move of football to campus from the Metrodome.
Last year the department contracted with the Aspire Group to sell tickets. Benedict said Aspire has sold approximately $1 million in tickets since last September, including 600 new football season tickets.
He also said the department hosted 100 potential purchasers of premium football seating at Saturday’s spring game. Those seating areas include suites and outdoor locations.