If you listen, his comments about how bad it is here when it comes to the program always relate to things like discipline, etc. There are some comments about lack of student involvement and gameday atmosphere, but any recruit with their eyes open would see that anyway. In the meantime, he's always talking about how great the school and the facilities are. The things that he says are wrong with the programs are the very things he's trying to recruit away from. In other words, if he's talking about how academics/attendance weren't stressed enough and that there is a culture shift to be made when it comes to expectations about winning he is going out and recruiting kids selling just that. The father of one of the Miami recruits made it clear that Kill and his staff and saying "we only want you if you are mentally tough, ready to work your tail off, and hit the books".
Now, will this approach work? I don't know. I like most am very hopeful it will. But anyone player who is turned off by Kill's public statements thus far isn't a kid Kill would likely be recruiting anyhow. That's my point, I guess.
That's why I think folks are misreading Kill's comments about being competitive in 4 years. They're assuming he means mediocre. Also, you're forgetting that a kid who signs in the 2012 class is going to be a senior or RS senior at the point which Kill says he wants things to be paying off. So I sincerely doubt Kill is going to them and saying "Boy, we're sure going to suck and maybe be just OK when you are a senior." I think it's much more likely that he's saying "We're trying to change the direction of this program, the culture of this program. To do that, we need tough, smart, talented guys like you to come and lead the turnaround. On your senior day, I want you to realize that all your hard work brought that change to Minnesota." Etc, etc.
I understand the concern, but if this is the truth of where we are would you prefer, well, snake oil?