BleedGopher
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per Chip:
The Gophers announced on Thursday a reduction in some season-ticket prices for men’s basketball and men’s hockey. And in an interview later Thursday in his office, Coyle acknowledged that he has had discussions with school leaders about expanding alcohol sales in Williams Arena and 3M Arena at Mariucci beyond suites and club rooms.
In conversations with university employees, my sense is that allowing alcohol to be sold throughout those two venues is inevitable because that would generate new revenue. The school has averaged $1.3 million in alcohol revenue annually at TCF Bank Stadium for football games. Any change requires Board of Regents approval.
“We’re trying everything that we can,” Coyle said. “[Reducing ticket prices] is a way we feel like we can be more proactive in a very competitive market to try and get people to come back to our games.”
The rollout of their plan created some confusion, but here’s the gist: The cost of season tickets in more expensive seats largely will remain the same because of an increase in the scholarship seating donation charge. The school targeted sections that don’t require a donation because those areas are usually lacking fans.
Coyle’s staff realized that empty seats equate to lost revenue and are a detriment to game-day atmosphere. They’re trying to entice casual fans — or fans who dropped season tickets in protest of Norwood Teague’s scholarship seating plan — by reducing what they call “get-in” prices.
Coyle uses an airplane analogy.
“If that seat is empty next to you, when that plane takes off, they just lost that revenue,” he said. “So what is the magic number to sell that seat at? Looking at our attendance, we’ve got to be creative. It’s a competitive market here.”
http://www.startribune.com/ticket-p...-a-start-for-gophers-ad-mark-coyle/508856492/
Go Gophers!!
The Gophers announced on Thursday a reduction in some season-ticket prices for men’s basketball and men’s hockey. And in an interview later Thursday in his office, Coyle acknowledged that he has had discussions with school leaders about expanding alcohol sales in Williams Arena and 3M Arena at Mariucci beyond suites and club rooms.
In conversations with university employees, my sense is that allowing alcohol to be sold throughout those two venues is inevitable because that would generate new revenue. The school has averaged $1.3 million in alcohol revenue annually at TCF Bank Stadium for football games. Any change requires Board of Regents approval.
“We’re trying everything that we can,” Coyle said. “[Reducing ticket prices] is a way we feel like we can be more proactive in a very competitive market to try and get people to come back to our games.”
The rollout of their plan created some confusion, but here’s the gist: The cost of season tickets in more expensive seats largely will remain the same because of an increase in the scholarship seating donation charge. The school targeted sections that don’t require a donation because those areas are usually lacking fans.
Coyle’s staff realized that empty seats equate to lost revenue and are a detriment to game-day atmosphere. They’re trying to entice casual fans — or fans who dropped season tickets in protest of Norwood Teague’s scholarship seating plan — by reducing what they call “get-in” prices.
Coyle uses an airplane analogy.
“If that seat is empty next to you, when that plane takes off, they just lost that revenue,” he said. “So what is the magic number to sell that seat at? Looking at our attendance, we’ve got to be creative. It’s a competitive market here.”
http://www.startribune.com/ticket-p...-a-start-for-gophers-ad-mark-coyle/508856492/
Go Gophers!!