Gophers 4th in BT, top 15 nationally in licensing/sponsorships/advertising/royalties

BleedGopher

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per ESPN:

"I'd like to build that more," Minnesota athletic director Norwood Teague said of licensing. "I know we're going to do an aggressive job. Part of that also is winning at a higher level in football and basketball. When I was at [North] Carolina, we were No. 1 [in licensing] my whole entire six years working there, and I was the liaison, so I saw how we built it. But it wasn't built overnight."

Minnesota has excelled in revenue through licensing/sponsorships/advertising/royalties, ranking fourth among Big Ten schools for the past six fiscal years and in the top 15 nationally each year. Minnesota associate athletic director Chris Werle said the school's long-term agreements with Coca-Cola, Dairy Queen and Learfield Sports, its media rights holder, bring in escalating revenues.

http://espn.go.com/blog/bigten/post/_/id/101195/b1g-numbers-building-the-brand

Go Gophers!!
 




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